Wearing stories: The art behind our AW25

Wearing stories: The art behind our AW25

Some garments are just clothes.
Ours are stories — stitched, sculpted, and shaped by intention.

At IRETI, each piece in our latest collection wasn’t just designed — it was felt into being. From the first sketch to the final hand-embroidered thread, we built this collection around one question:
What does it mean to wear a story?

The Beginning: Mood, Memory and Muse

At IRETI, we don’t just design garments — we compose narratives. And in Kosmos, every piece is a poetic collision of fabric and feeling. From the delicate chaos of hand embroidery to silhouettes drawn from celestial geometry, this is a collection meant to be felt as much as worn.

These are not just clothes.
They are coordinates.
Stories mapped in thread.

Art as the Starting Point

This season, we collaborated with Shubham Rawat whose work moves us — not just visually, but emotionally. His lines, motifs, and symbols were translated into fabric and thread. Not copied — interpreted. Reimagined as wearable forms. You’ll notice it in the curve of a collar that mimics brushstrokes. In embroidery that feels like a poem on your sleeve. In silhouettes that echo sculpture more than fashion.

Artist Behind the Collection

- Shubham Rawat

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Each hand-embroidered detail in this collection was made with intention. There are no shortcuts here — only craftsmanship and care. Every stitch is a pause, a decision. A breath held, then released.

These aren’t just decorative flourishes — they’re a language. One that says:
This was made by a person. For another person. To be felt, not just worn.

While the artistry behind each piece runs deep, this collection was designed for real life. Movement. Mood shifts. Transitions. Mornings that turn into nights.

You'll find:

Easy yet Elevated silhouettes
Natural fabrics that wear beautifully over time.
Details that draw the eye, but not the ego.

Discover AW25

This isn't just fashion. This is future heirloom. Seasonless. Soulful. Ready to carry your story.

When you choose to wear Ireti, you're choosing more than an outfit. You're choosing: the artist, who sketched a shape from a dream, the hands that stitched a flower in silence, the team that asked why before how.

You're choosing presence over polish. Story over trend.

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